Switcheroo is a free UK comparison and switching service for energy, broadband and mobile. Tell us what you pay now, we show you what you could pay instead, and we hand the switch to the supplier you pick. Sixty seconds of questions, no jargon, no account to create.
Most households know they are probably overpaying and have not got round to fixing it. Suppliers bank on that inertia, the loyalty penalty, variable rate creep, the price cap rising while people sit still. Switcheroo exists to break that habit, in plain language, in under a minute.
A short, mobile first set of questions. Postcode, current supplier, current plan. No account to create.
Plain pricing, matched to what is actually available and eligible for that household.
To the supplier the customer picks. Reviews.io 4.45/5, Trustpilot 3.9/5 from 438 reviews.
Mildly sceptical, not naive. They want a straight comparison, not a sales pitch. Switcheroo reaches them through six channels running at once.
Fixed and variable gas and electricity from major suppliers and challengers. Our biggest line, and the one that peaks hardest when the price cap moves or a fix ends.
Postcode led availability across national providers and full fibre altnets. Built for One Touch Switch, so the old provider is handled for the customer.
SIM only and handset plans across the major UK networks.
Plus ancillaries through selected partners: home, car, pet and bike insurance, and mortgages. A new product can go from brief to live lander in days.
Energy
Broadband & full fibre
Mobile
Search, email, referral link, partner or one of our own teams. Landers built per product and per campaign.
A short mobile first journey: postcode, current supplier, usage or plan, contact details, explicit consent to be matched.
Your product appears where it is relevant and eligible, alongside plain pricing. Featured placement is available.
API, hosted form, warm transfer or direct sign up link. Outcomes feed back both ways, so tracking stays closed loop.
A members only club that customers join after switching. Points convert into rewards from Amazon, M&S, Tesco, Sainsbury's, Argos, Uber and more. For a partner, it is a way to fund bonus points around your product and incentivise referrals, rather than paying for a single transaction and losing the customer afterwards.
+40,000 points, worth £40, when a referred friend switches.
+5,000 points.
+1,000 points.
A 40%+ open rate, weekly cadence per vertical. You send the offer and the terms, we write it, you approve it, we schedule it, and you get opens, clicks and enquiries reported per send. Every click lands on our own pages, so the journey and the consent stay ours and you receive the finished enquiry.
Your offer inside the weekly vertical send.
A dedicated email about your product only, to the segment that fits. It lands on our page and we pass you what it produces.
Welcome, thank you and Roo's Rewards emails, sent after every switch.
Commercials are CPA, CPL or revenue share, agreed per product.
| Option | What you get | Best for |
|---|---|---|
| Comparison listing | A place in the relevant comparison results, priced by plain rules. | Suppliers wanting steady, ongoing volume. |
| Featured placement | Priority position within the comparison for a given vertical. | Launches, promotions or a push on a specific tariff. |
| Email campaigns | A featured slot, a solus send, or both. | Time limited offers to an opted in audience. |
| Dedicated landers & paid search | A lander built for your product on our domain, with paid search driving traffic to it. We run the page and the spend, you receive the customers. | New products or a specific acquisition push. |
| Lead delivery & warm transfer | Qualified enquiries by API, hosted form or warm transfer straight into your team. | Suppliers who close their own sales. |
| Content & SEO | Ongoing organic guides and comparison pages that name your product. | Longer term brand and category visibility. |
Switcheroo for Business runs the same engine across business broadband, energy and mobile, with its own journeys, landers and supplier panel. Businesses are qualified harder: company size, contract end date, current supplier, number of lines or meters, and who signs. Enquiries are sized by employee band.
B2B partners get a listing on the business supplier panel, business only email sends, and qualified lead delivery or warm transfer into their sales desk.
Roo is the hunter, energetic and cheeky, the one who spots the saving and gets people to act. Koa is the brains, calm and considered, working out the tariffs, the coverage and the eligibility behind the scenes.
Comparison, email, paid search or warm transfer. Tell us the product and we will tell you where it fits.