Proper Leads generates leads and customers for UK suppliers across three business verticals: energy, broadband and mobile. Every enquiry is sized by employee band, tied to a contract end date and checked for who actually signs, before it ever reaches you.
A domestic switch is a single decision made by one person in a few minutes. A business switch touches a contract end date, a decision maker who may not be the person on the phone, and a site that might have more than one meter or line. We built the qualification around that, not around volume for its own sake.
Company size, contract end date, current supplier, number of lines or meters, and who actually signs. An enquiry that fails on any of those does not go out as a lead.
Every enquiry carries an employee band, so your team knows whether they are picking up a five person office or a fifty site chain before they dial.
Business sales take longer to close than domestic ones. Our reporting is built around that, so a slower cycle does not look like a quality problem in the data.
Each has its own qualification, its own journeys and its own specialist buyers. None of them are a bolt on to our consumer business.
Gas and electricity. Contract end dates, multi site and multi meter businesses, half hourly and non half hourly supplies, and broker of record handling where it is needed.
Leased lines, FTTP and FTTC, SoGEA. Postcode and availability led, with multi site businesses handled as one account rather than separate enquiries.
SIM only fleets, handset refreshes and tariff consolidation, qualified on the number of connections a business actually needs to move.
We do not buy in business data from a broker. We run our own business paid search, our own business landers, and our own teams speaking directly to business owners.
A dedicated business programme on Google and Bing, separate from our consumer campaigns and built around business search terms.
Business landers and guides sit alongside the consumer content on our comparison domains, catching owners who arrive looking for a personal deal.
A welcome journey built specifically for business enquirers, not a reused consumer sequence.
Our own teams selling business energy, broadband and mobile direct to small businesses. See outsourced sales.
Telegen AI voice agents collect contract end dates and requalify aged business data, so a record that was too early six months ago is not simply discarded.
The model is agreed per product, on one page of plain terms. Most partners start with qualified leads and add a second model once the numbers are proven.
| Model | What you get | Best for |
|---|---|---|
| Qualified business leads | Delivered by API or hosted form, filtered to your criteria and sized by employee band. | Teams with their own closers who want a full pipeline of screened enquiries. |
| Warm transfer | A live call passed straight to your sales desk while the business owner is still on the line. | Products where speed to speak to a person makes the sale. |
| Cost per sale | You pay only on an accepted, live business connection. | Suppliers who want to carry no acquisition risk at all. |
| Appointment setting | A booked slot in your field or desk team's diary, confirmed in advance. | Products that convert better in a scheduled conversation than a cold call. |
| Outsourced acquisition | Our teams sell your business product end to end, from first contact to signed order. | Suppliers without their own business sales capacity. |
| Supplier panel listing | Your business tariffs shown on the Switcheroo for Business panel. | Suppliers who want ongoing visibility alongside the transactional models. |
Vertical, employee band, contract timing and site profile. Exact numbers under NDA.
Leads, warm transfer, cost per sale, appointment setting, outsourced acquisition or a panel listing. One page of plain terms.
A small, tightly filtered run first, so both sides can see the quality before committing to scale.
Volume goes up once accepted sales prove the filter is right, not before.
Consent is captured in journey, calls are recorded, and every business record is screened against TPS and CTPS before it moves. We are ICO registered, ZA755016, with a full audit trail through KOA. See our compliance page for the detail.
The comparison brand consumers already trust, extended into energy, broadband and mobile for SMEs. See Switcheroo.
Business owners already know the brand from their own domestic switch. That trust carries into the business journey, which is part of why enquiry quality holds up.
We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.