The group

Six owned brands. One engine underneath.

Each brand owns its own audience and its own voice. All of them run on the same platform, the same data standards and the same tracking, which is why the reporting joins up across the group.

Switcheroo

switcheroo.co.uk

Our flagship comparison brand.

Consumer and business comparison for energy, broadband and mobile, plus insurance and mortgage ancillaries. It is the largest brand in the group by volume, and the one most partners already know.

  • 2M customers helped since launch.
  • 250k opted in households on the email database.
  • Roo's Rewards runs retention and repeat engagement on the back end.
  • Switcheroo for Business serves SMEs on the same platform.
  • Multi tenant sales platform and system of record for UK door to door and contact centre operations.
  • Around 10 active tenants running live on the platform today.
  • Licensed externally to operators outside the group, not kept for internal use only.

KOA

Sales platform & system of record

The software that runs the operation.

KOA is our own build, not a bought in CRM bolted onto a dialler. Quote, order, field app, commissions and supplier handoff all sit in one system, which is why outcomes feed straight back into how we acquire.

Telegen

AI voice agents

The team that never sleeps.

AI voice agents that qualify and follow up enquiries at scale, so every customer we pass on has been spoken to, is contactable and is still interested. It answers inbound calls too.

Why it matters

Speed to lead decides more outcomes than almost anything else in acquisition. Telegen calls within seconds of an enquiry landing, at any hour, on any day, which a human team on its own cannot do.

Why it matters

The UK altnet market is fast growing and badly mapped. Coverage is street by street, so a customer needs a proper postcode check, not a guess based on the wider region.

The Altnets

Independent full fibre guide

The guide to networks most people have never heard of.

Live pricing, postcode availability checks and provider reviews across the UK's alternative full fibre networks, built for consumers and used by altnets to find customers on the streets they have actually built.

I Love Savings

ilovesavings.co.uk

The smarter way to save on your household bills.

A second consumer comparison brand across energy, broadband, mobile and business energy and mobile. Switching made easy, secure and stress free is the promise, and it is a different voice into the same journeys that power Switcheroo.

Why a second brand

A different voice and a different audience into the same underlying journeys, which gives the group reach without cannibalising Switcheroo's own customer base.

Why a focused brand

A single purpose brand can run harder against price cap movements and fix end dates than a general comparison site trying to cover every vertical at once.

Flux Energy

flux-energy.uk

Save big on your energy bills.

A focused, energy only acquisition brand. Built to move fast when the price cap or a customer's fix end date changes, without diluting the comparison brands that run across every product.

Legacy brands & what is next

The group also operates Citizens Debt Advice and Easy Mortgage Insurance as legacy consumer brands.

New brands get launched when a vertical justifies its own audience, its own voice and its own domain, not before. Six is where the group stands today, not where it stops.

Tell us which brand fits what you sell.

We will tell you honestly which brand and which model fits your product, and what volume you could actually expect.