We are not an agency and we are not a data broker. Proper Leads is a group of brands, a sales platform and a set of sales teams, all owned and run by the same company.
Proper Leads started in lead generation, buying and selling records like most of the industry does. It did not take long to see the problem with that model. Buying a brand's traffic, a platform's software, or a sales team's time from someone else means accepting their quality and their reporting, whatever that turns out to be. So we built our own instead. Today the group owns the demand that creates each enquiry, the platform that processes it and the compliance that stands behind it.
Switcheroo, I Love Savings, Flux Energy, The Altnets and the rest create every enquiry, first party, on our own domains.
Our own multi tenant platform handles quoting, order tracking, dialler activity and supplier handoff.
AI voice agents call, requalify and confirm interest so what moves on is still live.
Field sales, contact centre and supplier partners take it through to a completed order.
When something goes wrong with a lead brokered through three vendors, working out whose fault it is takes weeks. With us, there is one set of numbers and one company that answers for them. No broker in the middle, no finger pointing.
Proper Leads Ltd, 167-169 Great Portland Street, 5th Floor, London W1W 5PF.
Every enquiry goes to a named partner manager, not a shared inbox that nobody watches.
We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.