A business customer is worth more, and takes more handling. So we qualify them harder.
Proper Leads generates leads and customers for UK suppliers across three business verticals: energy, broadband and mobile. Every enquiry is sized by employee band, tied to a contract end date and checked for who actually signs, before it ever reaches you.
- Businesses helped
- 8,000+
- Business enquiries a month
- 300+
- Business verticals
- 3
- Customers helped across the group
- 2M
A business sale is worth more. It also costs more to get wrong.
A domestic switch is a single decision made by one person in a few minutes. A business switch touches a contract end date, a decision maker who may not be the person on the phone, and a site that might have more than one meter or line. We built the qualification around that, not around volume for its own sake.
Energy, broadband and mobile, run as three distinct products.
Each has its own qualification, its own journeys and its own specialist buyers. None of them are a bolt on to our consumer business.
Business energy
Gas and electricity. Contract end dates, multi site and multi meter businesses, half hourly and non half hourly supplies, and broker of record handling where it is needed.
Business broadband
Leased lines, FTTP and FTTC, SoGEA. Postcode and availability led, with multi site businesses handled as one account rather than separate enquiries.
Business mobile
SIM only fleets, handset refreshes and tariff consolidation, qualified on the number of connections a business actually needs to move.
Five sources, all first party, all feeding the same qualification.
We do not buy in business data from a broker. We run our own business paid search, our own business landers, and our own teams speaking directly to business owners.
Business paid search
A dedicated business programme on Google and Bing, separate from our consumer campaigns and built around business search terms.
Business landers on consumer domains
Business landers and guides sit alongside the consumer content on our comparison domains, catching owners who arrive looking for a personal deal.
B2B email welcome flow
A welcome journey built specifically for business enquirers, not a reused consumer sequence.
Field and contact centre
Our own teams selling business energy, broadband and mobile direct to small businesses. See outsourced sales.
Telegen requalification
Telegen AI voice agents collect contract end dates and requalify aged business data, so a record that was too early six months ago is not simply discarded.
Six ways to take business demand off us.
The model is agreed per product, on one page of plain terms. Most partners start with qualified leads and add a second model once the numbers are proven.
| Model | What you get | Best for |
|---|---|---|
| Qualified business leads | Delivered by API or hosted form, filtered to your criteria and sized by employee band. | Teams with their own closers who want a full pipeline of screened enquiries. |
| Warm transfer | A live call passed straight to your sales desk while the business owner is still on the line. | Products where speed to speak to a person makes the sale. |
| Cost per sale | You pay only on an accepted, live business connection. | Suppliers who want to carry no acquisition risk at all. |
| Appointment setting | A booked slot in your field or desk team's diary, confirmed in advance. | Products that convert better in a scheduled conversation than a cold call. |
| Outsourced acquisition | Our teams sell your business product end to end, from first contact to signed order. | Suppliers without their own business sales capacity. |
| Supplier panel listing | Your business tariffs shown on the Switcheroo for Business panel. | Suppliers who want ongoing visibility alongside the transactional models. |
Enough to work the account, not just dial a number.
- Company name and registered number.
- Decision maker name and role.
- Employee band.
- Current supplier.
- Contract end date.
- Number of meters, lines or connections.
- Site address and postcode.
- Consent record and timestamp.
- Call recording, where the enquiry was spoken to.
From scope to scale, on your terms.
Business demand is fronted by Switcheroo for Business.
The comparison brand consumers already trust, extended into energy, broadband and mobile for SMEs. See Switcheroo.
Why that matters
Business owners already know the brand from their own domestic switch. That trust carries into the business journey, which is part of why enquiry quality holds up.
Tell us what a good business customer looks like.
We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.