A UK group that builds the technology it sells with.
We are not an agency and we are not a data broker. Proper Leads is a group of brands, a sales platform and a set of sales teams, all owned and run by the same company.
We started in lead generation. We did not stay there.
Proper Leads started in lead generation, buying and selling records like most of the industry does. It did not take long to see the problem with that model. Buying a brand's traffic, a platform's software, or a sales team's time from someone else means accepting their quality and their reporting, whatever that turns out to be. So we built our own instead. Today the group owns the demand that creates each enquiry, the platform that processes it and the compliance that stands behind it.
One chain, four links, no broker in the middle.
One company accountable for the whole chain.
When something goes wrong with a lead brokered through three vendors, working out whose fault it is takes weeks. With us, there is one set of numbers and one company that answers for them. No broker in the middle, no finger pointing.
Built into the journey, not bolted on afterwards.
- Registered in England. Company number 12323725.
- ICO registered. Registration number ZA755016.
- First party data only, generated on brands we own.
- Consent captured in journey and stored against every record.
- Calls recorded.
- TPS and CTPS screening and suppression run before delivery.
- GDPR and PECR obligations designed into the journeys rather than bolted on.
- Full audit trail from first click to supplier handoff, through KOA.
Where to find us.
Registered office
Proper Leads Ltd, 167-169 Great Portland Street, 5th Floor, London W1W 5PF.
New business
Every enquiry goes to a named partner manager, not a shared inbox that nobody watches.
Tell us what a good customer looks like.
We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.