Most lead companies buy traffic and resell it. We build the brands that create it, the software that processes it and the teams that close it. That is why a customer from Proper Leads arrives qualified, consented and tracked to the sale.
We run them as one business, which is why the reporting joins up and the quality holds.
Six consumer and business brands, paid search on Google and Bing, a 250k opted in email database, an organic content library, a refer a friend scheme and affiliate partners. Every enquiry is first party. Nothing is bought in from a broker.
KOA is our own multi tenant sales platform. Quote, order, dialler, commissions, supplier handoff and reporting all sit in one system of record, so outcomes feed back and we optimise on sales rather than clicks.
Consent captured in our journeys, calls recorded, suppression and screening run before delivery, ICO registered. When a regulator or a supplier asks where a record came from, we can show them.






Networks selling on KOA today. Energy supplier logos are used on the KOA platform pages where the supplier panel is the subject.
Since rolling out KOA, I've found it gives us far greater visibility of what's happening in the field. The real time reporting and activity tracking make it much easier to understand team performance and have more meaningful coaching conversations based on facts rather than assumptions.Darren ChatfieldLightSpeed Broadband Limited
On a technical level, reliability is top tier, having used KOA for 10 months now we have had almost zero downtime, which is critical when managing live agents. Furthermore, the system is fully customisable to fit our precise workflows rather than forcing us into a rigid box.DeshanAmalfi Contact Centre
Each brand owns an audience. All of them run on the same platform, the same data standards and the same tracking.
Switcheroo
switcheroo.co.ukConsumer and business comparison for energy, broadband and mobile, plus insurance and mortgage ancillaries. 2M customers helped, 250k opted in households, Roo's Rewards on the back end.
B2CB2BComparisonKOA
Sales platform & system of recordMulti tenant SaaS for UK door to door sales and contact centre operations. Field app, dialler, quoting, order tracking, commissions and supplier handoff. Licensed to external operators.
SaaSMulti tenantD2D & contact centreTelegen
AI voice agentsAI voice agents that qualify and follow up enquiries at scale, so every customer we pass on has been spoken to, is contactable and is still interested. Answers inbound too.
AI voiceQualificationSpeed to leadThe Altnets
Independent full fibre guideThe independent guide to the UK's alternative full fibre networks. Live pricing, postcode availability checks and provider reviews across a fast growing and badly mapped market.
Full fibreAvailabilityEditorialI Love Savings
ilovesavings.co.ukA second consumer comparison brand across energy, broadband, mobile and business. A different voice and a different audience into the same journeys, which gives us reach without cannibalising Switcheroo.
B2CComparisonFlux Energy
flux-energy.ukA focused energy only acquisition brand. Built to run hard against price cap movements and fix end dates without diluting the comparison brands.
EnergyAcquisitionMost partners start with one and add the others once the numbers are proven. We would rather be paid when you are, so the model is agreed per product on one page of plain terms.
Qualified, consented enquiries delivered by API, hosted form or file. Filtered to your criteria, deduped and screened before they reach you.
You pay on a completed, accepted sale. We carry the acquisition risk and optimise against your outcome feed, not our click volume.
Lists, aged data, UPRN and property level files, cleansed, enriched and screened. Built to a spec rather than pulled off a shelf.
Our field teams, contact centre and AI voice agents sell your product end to end. You take the order, we do the getting there.
Which products, which customers, what a good one looks like to you, and the volume you can actually handle. Exact numbers under NDA.
Per lead, per sale, data file, revenue share or a managed channel. One page of plain terms, no minimum term lock in on the first run.
Journeys configured, filters set, delivery and postbacks tested, scripts and creative signed off by you before a single record moves.
Sales and cancellations feed back into the platform and the ad accounts. We optimise on what converts for you, then push volume where it works.
We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.