UK consumer & SME acquisition group

We own the demand, the platform and the data.

Most lead companies buy traffic and resell it. We build the brands that create it, the software that processes it and the teams that close it. That is why a customer from Proper Leads arrives qualified, consented and tracked to the sale.

2MCustomers helped
250k+Opted in households
100k+Enquiries a year
6Owned brands
What makes us different

Three things most suppliers have to buy from three different companies.

We run them as one business, which is why the reporting joins up and the quality holds.

We own the demand

Six consumer and business brands, paid search on Google and Bing, a 250k opted in email database, an organic content library, a refer a friend scheme and affiliate partners. Every enquiry is first party. Nothing is bought in from a broker.

We own the platform

KOA is our own multi tenant sales platform. Quote, order, dialler, commissions, supplier handoff and reporting all sit in one system of record, so outcomes feed back and we optimise on sales rather than clicks.

We own the compliance

Consent captured in our journeys, calls recorded, suppression and screening run before delivery, ICO registered. When a regulator or a supplier asks where a record came from, we can show them.

Who we work with

Networks already selling on our platform.

LightSpeed
Community Fibre
YouFibre
Zzoomm
Fusion Fibre
Currys

Networks selling on KOA today. Energy supplier logos are used on the KOA platform pages where the supplier panel is the subject.

Since rolling out KOA, I've found it gives us far greater visibility of what's happening in the field. The real time reporting and activity tracking make it much easier to understand team performance and have more meaningful coaching conversations based on facts rather than assumptions.
Darren ChatfieldLightSpeed Broadband Limited
On a technical level, reliability is top tier, having used KOA for 10 months now we have had almost zero downtime, which is critical when managing live agents. Furthermore, the system is fully customisable to fit our precise workflows rather than forcing us into a rigid box.
DeshanAmalfi Contact Centre
The group

Six brands. One engine underneath.

Each brand owns an audience. All of them run on the same platform, the same data standards and the same tracking.

What you can buy

Four ways to take demand off us.

Most partners start with one and add the others once the numbers are proven. We would rather be paid when you are, so the model is agreed per product on one page of plain terms.

Per lead

Qualified, consented enquiries delivered by API, hosted form or file. Filtered to your criteria, deduped and screened before they reach you.

Per sale

You pay on a completed, accepted sale. We carry the acquisition risk and optimise against your outcome feed, not our click volume.

Data files

Lists, aged data, UPRN and property level files, cleansed, enriched and screened. Built to a spec rather than pulled off a shelf.

Outsourced sales

Our field teams, contact centre and AI voice agents sell your product end to end. You take the order, we do the getting there.

Sectors

Where we are strong.

Domestic energy Business energy Broadband & full fibre Altnet acquisition Mobile & SIM only Business mobile Home, car, pet & bike insurance Mortgages Solar & home improvement Debt advice
How we work

From first call to live volume in weeks, not quarters.

Discovery

Which products, which customers, what a good one looks like to you, and the volume you can actually handle. Exact numbers under NDA.

Agree the model

Per lead, per sale, data file, revenue share or a managed channel. One page of plain terms, no minimum term lock in on the first run.

Build and test

Journeys configured, filters set, delivery and postbacks tested, scripts and creative signed off by you before a single record moves.

Scale on outcomes

Sales and cancellations feed back into the platform and the ad accounts. We optimise on what converts for you, then push volume where it works.

Tell us what a good customer looks like.

We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.