We own the demand, the platform and the data.
Most lead companies buy traffic and resell it. We build the brands that create it, the software that processes it and the teams that close it. That is why a customer from Proper Leads arrives qualified, consented and tracked to the sale.
- Customers helped
- 2M
- Opted in households
- 250k+
- Enquiries a year
- 100k+
- Owned brands
- 6
Three things most suppliers have to buy from three different companies.
We run them as one business, which is why the reporting joins up and the quality holds.
Networks already selling on our platform.
Since rolling out KOA, I've found it gives us far greater visibility of what's happening in the field. The real time reporting and activity tracking make it much easier to understand team performance and have more meaningful coaching conversations based on facts rather than assumptions.
On a technical level, reliability is top tier, having used KOA for 10 months now we have had almost zero downtime, which is critical when managing live agents. Furthermore, the system is fully customisable to fit our precise workflows rather than forcing us into a rigid box.
Six brands. One engine underneath.
Each brand owns an audience. All of them run on the same platform, the same data standards and the same tracking.
switcheroo.co.ukConsumer and business comparison for energy, broadband and mobile, plus insurance and mortgage ancillaries. 2M customers helped, 250k opted in households, Roo's Rewards on the back end.
Sales platform & system of recordMulti tenant SaaS for UK door to door sales and contact centre operations. Field app, dialler, quoting, order tracking, commissions and supplier handoff. Licensed to external operators.
AI voice agentsAI voice agents that qualify and follow up enquiries at scale, so every customer we pass on has been spoken to, is contactable and is still interested. Answers inbound too.
Independent full fibre guideThe independent guide to the UK's alternative full fibre networks. Live pricing, postcode availability checks and provider reviews across a fast growing and badly mapped market.
ilovesavings.co.ukA second consumer comparison brand across energy, broadband, mobile and business. A different voice and a different audience into the same journeys, which gives us reach without cannibalising Switcheroo.
flux-energy.ukA focused energy only acquisition brand. Built to run hard against price cap movements and fix end dates without diluting the comparison brands.
Four ways to take demand off us.
Per lead
Qualified, consented enquiries delivered by API, hosted form or file. Filtered to your criteria, deduped and screened before they reach you.
Per sale
You pay on a completed, accepted sale. We carry the acquisition risk and optimise against your outcome feed, not our click volume.
Data files
Lists, aged data, UPRN and property level files, cleansed, enriched and screened. Built to a spec rather than pulled off a shelf.
Outsourced sales
Our field teams, contact centre and AI voice agents sell your product end to end. You take the order, we do the getting there.
Where we are strong.
- Domestic energy
- Business energy
- Broadband & full fibre
- Altnet acquisition
- Mobile & SIM only
- Business mobile
- Home, car, pet & bike insurance
- Mortgages
- Solar & home improvement
- Debt advice
From first call to live volume in weeks, not quarters.
Tell us what a good customer looks like.
We will tell you honestly whether we can find them, at what volume and at what price. If we cannot, we will say so on the first call.